Helping You Scale Beyond Limits
Marketing GAP Analysis & Growth Audit
Vertical GTM Playbook
Client Retention & Upsell Strategy
Sales Enablement & Content Strategy
Value Proposition to Client Need Alignment
Marketing to Sales Alignment
Develop a Scalable Growth Blueprint
Build Customer Feedback Closed Loop System
Build Marketing Operations and Reporting Rigor
Team Development & Organizational Design
Execution Risk & Readiness Assessments
Website & Branding Realignment
Data Driven Decision Making Launch and Oversight
High ROI GTM Engine Launch and Oversight
Strategic Advisory for CEOs & Founders
Services:
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Before building the engine, I identify where it’s leaking fuel. I conduct a comprehensive analysis of your marketing function, GTM strategy, and sales enablement efforts to uncover gaps, inefficiencies, and missed opportunities. This creates a strategic roadmap for what to fix, what to build, and what to scale.
Includes:
GTM & demand generation audit
Conversion Ratios compared to industry benchmarks
Messaging, brand, and positioning review
Tech stack & analytics evaluation
Content, funnel, and enablement assessment
Team and org alignment analysis
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I build industry-specific go-to-market playbooks that help you win faster. From vertical buyer personas and use cases to customized value propositions and campaign strategies, this equips your teams to engage and convert in high-potential industries.
Includes:
Vertical ICP development
Buyer journey mapping by role
Industry-specific messaging frameworks
ABM-ready campaign
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Acquiring new customers is only half the game. I help you keep and grow the ones you have with structured client segmentation, value delivery frameworks, and expansion playbooks that drive loyalty, advocacy, and revenue.
Includes:
Retention Risk Assessment: Identify and mitigate the factors that may lead to client churn, ensuring you stay ahead of potential retention issues.
Upsell Opportunity Mapping: Analyze your current client base to uncover opportunities for upselling and cross-selling that align with their needs.
QBR and Renewal Frameworks: Establish a consistent process for Quarterly Business Reviews that fosters communication, showcases value, and reinforces client relationships leading up to contract renewals.
Playbooks for Value-Driven Expansion: Develop strategies and tactics that prioritize delivering measurable value to your clients, promoting growth through loyalty and increased advocacy.
By implementing these strategies, your business can enhance client relationships, maximize lifetime value, and drive sustainable revenue growth.
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I close the gap between marketing and sales by building persona-specific content, battle-tested playbooks, and messaging that supports every stage of the buyer journey—so sales teams can win more deals, faster.
Includes:
Role-specific sales decks & email templates
Objection handling guides
Funnel-stage content alignment
Sales enablement toolkit & asset library
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I help you stop sounding like everyone else. Through buyer research and win/loss analysis, I realign your value propositions to match what decision-makers actually care about—transforming generic messaging into a competitive edge.
Includes:
Vertical-based value proposition development
Win/loss interview insights
Messaging refresh for sales, marketing, and RFPs
Competitive positioning enhancements.
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I implement frameworks like the Sirius Decisions Demand Waterfall to tie marketing performance directly to revenue outcomes. No more reporting on impressions and clicks—this builds shared accountability for pipeline and closed-won deals.
Includes:
Lead progression mapping
KPI alignment across teams
Sales-marketing handoff refinement
Attribution model setup
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I create the architecture for sustainable revenue growth, mapping the people, processes, platforms, and KPIs needed to scale with confidence. This blueprint moves your business from tactical campaigns to a cohesive growth engine.
Includes:
GTM system design
Funnel & channel bottleneck resolution
Growth roadmap with sequenced priorities
KPI and execution structure
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I transform ad hoc feedback into actionable intelligence. This system captures client insights across the journey and routes them back into sales, marketing, and operations—fueling continuous improvement and stronger retention.
Includes:
Client interview and win/loss programs
Rapid-response loop for negative feedback
Insight distribution process
CX improvement roadmap
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I install the systems, dashboards, and processes needed to measure what matters and optimize performance. From attribution to funnel health, this turns marketing into a data-driven growth engine.
Includes:
Attribution model development
Funnel conversion tracking
Real-time dashboards (Power BI, Tableau, etc.)
Campaign QA and post-mortem processes.
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You can’t scale a business with an unscalable org chart. I assess your current team’s capabilities, fix structural gaps, and design a future-ready marketing function with the right people in the right roles.
Includes:
Capability and role audit
Org design for scale
Hiring and upskilling recommendations
Leadership training and coaching
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Before launching any new initiative, I assess whether your team is truly ready to
execute. From behavioral risks to resource gaps, I surface hidden blockers and provide
solutions that increase success rates and speed to impact.
Includes:
Behavioral and leadership risk mapping
Execution gap analysis
Training, hiring, and incentive alignment
Actionable mitigation plan
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If your external presence no longer reflects your internal value, I help reposition your brand and website to better connect with modern buyers. From narrative to design direction, I ensure your story stands out.
Includes:
Brand positioning audit
Website messaging refresh
UX and conversion improvement roadmap
Narrative alignment across touchpoints
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I operationalize a culture of data-driven execution, building the infrastructure, dashboards, and behavior shifts needed to drive decisions with clarity and confidence.
Includes:
Data strategy and KPI model
A/B testing and campaign experimentation
Predictive analytics implementation
BI dashboard rollout and team training
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I help you launch and manage a full-funnel demand engine that aligns tightly with sales outcomes. From ABM to paid media to content, I ensure every dollar drives qualified pipeline and measurable ROI. Includes:
Channel mix optimization
Campaign launch oversight
Funnel performance monitoring
Ongoing testing and budget reallocation
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For CEOs who need more than a marketing leader, I serve as a strategic growth partner. I advise on market entry, M&A integration, GTM readiness, and board-level strategy tied directly to revenue growth.
Includes:
Executive growth advisory
Investor/board communication support
Strategic planning and GTM counsel
Founder coaching and vision alignment
